Digital Marketing | SEO | SEM

Find Future Fans

Digital marketing can feel like walking a deep-woods trail at night, with a flickering flashlight—but it doesn't have to be that way.

Digital marketing builds on the "marketing mix" foundation that Neil Borden presented in 1953. Products still need to be promoted, at a price that customers are willing to pay, and in a place they can find. Yet today, more than ever before, the art of marketing promotion relies on the science of marketing.

A well-crafted brand still needs a strategic digital marketing plan so that  it will get noticed. Mark can chart your digital marketing course.

Did you know?

Paying the top auction price won't get you top billing in a paid search if your site's quality score is low.

Tweets with images earn 150% more retweets than ones without images (1).

Facebook posts with images see 2.3x more engagement than ones without images (2).

Infographics are "liked" and shared three times more than any other content (3).

Every social media platform (Facebook, Twitter, Instagram, etc.) has different image resolution and ratio requirements (4).

The quantity and quality of incoming links affects your site's search ranking.

Keywords in your metadata are mostly ignored by search engines (5).

Social media can help at all points of the marketing funnel, but it is especially important as you seek to build a trust in your brand.

 

“Ruskies, son, don't take a dump without a plan.”

Fred Dalton Thompson as Admiral Painter, The Hunt for Red October

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    Mark W. Lambertson

    Creative Marketing Communication

    My talent for reaching customers with marketing campaigns is empowered by strong speaking, writing, design and video production skills. Let me tell your story.

Digital Marketing
SEO | SEM

Find Future Fans

Digital marketing can feel like walking a deep-woods trail at night, with a flickering flashlight—but it doesn't have to be that way.